Some musicians have taken their creativity from the stage to the kitchen, building successful food and beverage brands. With flavors that reflect their unique styles, these artists are showing fans a whole new way to experience their brand. From tequila to coffee, each venture brings a personal touch and flair that resonates with fans. Some brands even reflect the artists’ values, focusing on quality ingredients and sustainable practices. Let’s look at the musicians who have made their mark beyond music, blending taste with talent.
Jay-Z
Jay-Z made his mark in hip-hop in the mid-90s and has been known for his savvy business moves. He invested in the champagne brand Armand de Brignac, also known as Ace of Spades, in 2006, later acquiring it fully in 2014. His champagne is known for its sleek, metallic bottles and luxury appeal. The brand has become a favorite among celebrities and high-end champagne fans. Jay-Z’s involvement boosted its popularity, and in 2021, he sold half of the brand to LVMH, strengthening its luxury status.
Post Malone
Rising in the music scene in 2015, Post Malone quickly gained fame with his laid-back style and catchy tunes. In 2020, he ventured into the wine industry with Maison No. 9, a French rosé. The wine reflects Post Malone’s personal taste and interest in quality rosé. Maison No. 9 was an instant hit, selling out quickly upon its initial release. The brand’s success showcases Post Malone’s influence beyond music, resonating with fans who enjoy his artistic touch.
Bob Dylan
Legendary musician Bob Dylan, who began his career in the ’60s, launched Heaven’s Door Whiskey in 2018. This award-winning whiskey reflects Dylan’s passion for craftsmanship and creativity. The brand’s name is inspired by his song “Knockin’ on Heaven’s Door” and offers a range of unique blends. The bottles feature iron gate designs created by Dylan himself, making each one a work of art. Heaven’s Door quickly gained recognition among whiskey connoisseurs for its rich flavors and artistic packaging.
Drake
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Drake rose to fame in the late 2000s and quickly expanded his brand beyond music. In 2016, he launched Virginia Black Whiskey, a smooth, high-end whiskey with a bold character. The whiskey’s sleek, black bottle mirrors Drake’s style and sophistication. Virginia Black has been well-received for its smooth taste and approachable price. Drake’s fans and whiskey lovers alike appreciate this stylish addition to the spirit market.
Willie Nelson
Country music legend Willie Nelson, who started in the ‘60s, has been an advocate for cannabis for decades. He launched Willie’s Reserve in 2015, a brand dedicated to high-quality, responsibly grown cannabis. The brand reflects Nelson’s commitment to the environment and natural products. Willie’s Reserve offers various cannabis products, from flower to edibles, with a focus on supporting small farmers. Nelson’s influence helped de-stigmatize cannabis and bring it to a broader audience.
Sammy Hagar
Rock musician Sammy Hagar, known for his work with Van Halen in the ’80s, entered the tequila business in 1996 with Cabo Wabo. Cabo Wabo quickly became popular for its premium quality, and Hagar sold a majority of the brand in 2007. The tequila’s success helped kickstart the trend of musician-backed spirits. Hagar’s involvement showed his hands-on approach to ensuring quality and authenticity. Cabo Wabo remains a respected name in tequila, thanks to Hagar’s influence.
Marilyn Manson
Known for his shock-rock image since the ’90s, Marilyn Manson surprised fans with his entry into the absinthe market. Launched in 2007, Mansinthe reflects Manson’s dark, artistic aesthetic. This absinthe is crafted in Switzerland and has received mixed reviews, yet it has a devoted fanbase. Manson’s involvement in its creation shows his dedication to its authenticity. Mansinthe appeals to fans of both Manson’s music and unique spirits.
Travis Scott
Hip-hop artist Travis Scott, who found fame in the early 2010s, launched Cacti hard seltzer in 2021 in collaboration with Anheuser-Busch. The agave-infused seltzer reflects Scott’s taste for unique flavors and trendy beverages. Cacti had an immediate impact, with fans clearing shelves upon its release. Though production halted in late 2021, the brand demonstrated Scott’s influence in beverage trends. Cacti remains memorable for its short but impactful run.
Pharrell Williams
Pharrell, a music powerhouse since the early 2000s, launched Qream in 2011, a line of flavored liqueurs for a female audience. The drink came in strawberry and peach flavors and was marketed as a sophisticated, indulgent beverage. Despite Pharrell’s creative input, Qream struggled to gain traction and was eventually discontinued. However, it showcased Pharrell’s desire to create something unique in the beverage industry. The brand is remembered for its sleek bottles and niche appeal.
Jon Bon Jovi
Rock icon Jon Bon Jovi, who rose to fame in the ’80s, entered the wine industry in 2018 with Hampton Water Rosé. Created with his son and a French winemaker, the wine embodies a laid-back, beach lifestyle. It quickly became a hit, praised for its crisp flavor and approachable style. The brand’s playful marketing and quality have earned it a loyal following. Bon Jovi’s foray into wine reflects his desire to create a brand with family and friends in mind.
Fergie
Fergie, known for her work with the Black Eyed Peas since the early 2000s, launched Ferguson Crest in 2006. This family-run vineyard produces a variety of wines in California’s Santa Ynez Valley. Fergie works closely with her father on the brand, giving it a personal, family-focused vibe. The wines are crafted to reflect Fergie’s personality and her love for quality wine. Ferguson Crest has earned praise for its unique blends and sustainable practices.
Dave Matthews
Since the ‘90s, Dave Matthews has been a beloved musician with an eco-conscious mindset. He co-founded Dreaming Tree Wines in 2011, focusing on sustainable, eco-friendly wine production. The brand offers affordable wines that are approachable for new wine drinkers. Dreaming Tree has received praise for its flavor and commitment to the environment. Matthews’ influence has helped make Dreaming Tree a popular choice for fans and wine lovers alike.
Michael Jackson’s estate
Following Michael Jackson’s legacy, his estate launched a line of sodas in his honor in 2012. Known as King of Pop Soda, the line includes flavors inspired by his iconic songs and style. Each soda brings a nostalgic nod to Jackson’s legendary music career. While the brand didn’t reach mainstream success, it remains a beloved tribute among fans. The soda line adds a fun twist to Jackson’s already legendary name.
Adam Levine
Adam Levine, Maroon 5 frontman, joined forces with Sammy Hagar in 2017 to launch Santo Mezquila, a unique blend of tequila and mezcal. Mezquila combines the smokiness of mezcal with tequila’s smoothness, creating a one-of-a-kind spirit. The brand reflects both musicians’ tastes and love for quality drinks. Santo Mezquila has gained attention for its creativity and flavorful blend. Levine’s involvement helped bring mezquila to a wider audience.
The Rolling Stones
To celebrate their legacy, the Rolling Stones launched their own brand of barbecue sauce in 2012. The sauce reflects the band’s classic rock spirit and appeals to fans who love bold, smoky flavors. Packaged with iconic artwork, the sauce has a distinctive look and taste. It’s a hit with fans who enjoy grilling and cooking with a rock ‘n’ roll twist. The sauce is a memorable addition to the Rolling Stones’ brand.
Ryan Tedder
Ryan Tedder, frontman of OneRepublic, launched Mad Tasty, a line of CBD-infused sparkling waters, in 2019. The drink offers a refreshing alternative for those seeking wellness and relaxation. Tedder’s interest in health and wellness inspired the brand’s creation. Mad Tasty quickly became popular for its unique flavors and calming effects. Tedder’s brand stands out in the crowded beverage market for its creativity and functionality.
Sting
Legendary musician Sting, known since the ‘70s, has owned an Italian vineyard since the 1990s, producing Il Palagio Wines. He and his wife make wines that reflect their love for Tuscany and quality winemaking. Il Palagio has become known for its rich, organic wines crafted with traditional methods. The vineyard also produces olive oil and honey, adding to its charm. Sting’s wine brand is a favorite among his fans and wine enthusiasts.
Nicki Minaj
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Nicki Minaj took the music world by storm in the late 2000s and expanded her brand with MYX Fusions Moscato in 2013. Known for its fruity flavor and ready-to-drink convenience, MYX Moscato was a hit among Minaj’s fans. The brand offers a fun, approachable twist on traditional Moscato, available in various flavors. Minaj’s involvement gave MYX a unique edge in the competitive wine market. The brand quickly became popular, particularly for casual drinkers and fans of sweet wine.
This article originally appeared on UnifyCosmos.
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