Welcome to the vibrant world of color trademarks! When we think of trademarks, logos, and slogans often come to mind, but colors also hold a special place in the branding universe. In this article, we’ll explore 13 fascinating colors that have been claimed by companies as an integral part of their identity. From the luxurious Tiffany Blue to the energetic Home Depot Orange, each color tells a unique story and plays a pivotal role in how we recognize and connect with some of the world’s most famous brands.
Tiffany Blue
Owned by Tiffany & Co., this iconic robin’s egg blue is used in their packaging and branding. The color is protected as a color trademark and symbolizes the luxury and exclusivity associated with the brand’s jewelry products.
Caterpillar Yellow
Caterpillar Inc., the manufacturer of construction and mining equipment, trademarks this shade of yellow. It’s used on their machinery and equipment, serving as a distinctive color that denotes the brand’s identity in the heavy machinery industry.
Cadbury Purple (Pantone 2865c)
This specific shade of purple is trademarked by Cadbury, the British confectionery company. The color is used for its chocolate bar wrappers and packaging, creating a unique and recognizable brand identity.
UPS Brown (Pullman Brown)
United Parcel Service (UPS) has trademarked this shade of brown for its delivery vehicles and uniforms. The color is synonymous with the brand, reflecting reliability and efficiency in the package delivery sector.
Barbie Pink (Pantone 219C)
Owned by Mattel, this vibrant shade of pink is used for the packaging and marketing of Barbie products. It’s a symbol of the Barbie brand, representing fun and femininity in the toy industry.
Target Red
This bright red color is trademarked by the Target Corporation, used prominently in their logo and store branding. It’s a key part of their brand identity, symbolizing excitement and attractiveness in retail.
Kodak Yellow and Red
Kodak has trademarked both yellow and red in their logo. These colors are synonymous with the Kodak brand in the photography and imaging industry, representing its long-standing heritage and brand identity.
Home Depot Orange
The Home Depot uses a specific shade of orange as a trademark for its branding and store design. This color choice conveys a sense of value and approachability in the home improvement retail industry.
John Deere Green and Yellow
John Deere’s specific shades of green and yellow are trademarked. These colors are used on their farming and construction equipment, symbolizing quality and durability.
Christian Louboutin Red (Pantone 18-1663 TPX)
The red sole of Christian Louboutin’s high-end shoes is a trademarked color. This distinctive red signifies luxury and exclusivity in the fashion industry.
3M Canary Yellow
This particular shade of yellow is trademarked by 3M for its Post-it Notes. It’s a recognizable feature of the brand, synonymous with the functionality and convenience of their sticky notes.
T-Mobile Magenta
T-Mobile uses a specific shade of magenta for its branding and marketing. This color is trademarked and is an integral part of the brand identity in the telecommunications sector.
Ferrari Red (Rosso Corsa)
Ferrari’s trademarked red, known as Rosso Corsa, is used on many of their luxury sports cars. This color represents speed and performance in the automotive industry. This article originally appeared on UnifyCosmos.
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