Certain tunes have a way of sticking with you, even decades later. For older generations, commercial jingles were more than just catchy—they became cultural touchstones. From snack ads to car commercials, these jingles defined an era of TV and radio. They were simple, memorable, and often impossible to forget. Today, they offer a nostalgic trip down memory lane for those who grew up hearing them. Let’s hear this out.
Oscar Mayer – My Bologna Has a First Name (1973)
This classic jingle became a cultural phenomenon in the 1970s. Sung by a young boy in the original commercial, the song cleverly spelled out the brand’s name in a way that stuck in people’s heads. The jingle was created by Richard Trentlage, who was known for his catchy advertising tunes. Its simple melody and relatable lyrics about enjoying bologna sandwiches made it iconic. Even today, many can recite the jingle without missing a beat.
McDonald’s – You Deserve a Break Today (1971)
This McDonald’s jingle was created to evoke a sense of reward and indulgence. Sung by the D’Arcy McManus agency choir, the tune was upbeat and energetic, matching the brand’s image. It first aired in the early 1970s, during a time when fast food was becoming a staple for American families. The tagline highlighted the convenience and joy of dining at McDonald’s. Its memorable lyrics and cheerful melody made it a standout for decades.
Folgers – The Best Part of Wakin’ Up (1984)
Folgers coffee brought mornings to life with this warm and familiar jingle. First released in 1984, it was sung by jingle master Leslie Pearl and became a symbol of morning comfort. The song’s lyrics celebrated the ritual of starting the day with a cup of coffee. Its uplifting melody made it synonymous with the Folgers brand for decades. Even now, the tune evokes feelings of coziness and nostalgia.
Alka-Seltzer – Plop, Plop, Fizz, Fizz (1953)
One of the oldest jingles on the list, this Alka-Seltzer tune has been a part of American advertising since 1953. Sung by opera singer Richard Beals, its playful lyrics described the product’s effervescent action. The jingle’s onomatopoeic charm made it unforgettable, as viewers could practically hear the fizzing tablets. It stood out for its simplicity and its ability to convey the product’s benefits. The catchy tune remains etched in many minds even today.
Big Red – Kiss a Little Longer (1979)
Big Red gum captured the romantic side of chewing gum with this sultry jingle. Debuting in 1979, it was sung by the Ron Hicklin Singers, known for their work on many advertising campaigns. The ad emphasized the gum’s long-lasting flavor while pairing it with romantic moments. Its soothing tune and heartfelt lyrics made it memorable. This jingle was a staple of TV ads throughout the 1980s.
Meow Mix – Meow Meow Meow Meow (1970s)
This jingle is one of the most unique, as it features a cat “singing” the entire melody. Created in the 1970s by composer Shelly Palmer, it used meowing sounds to mimic the brand name. The quirky concept and repetitive tune made it instantly recognizable. Viewers couldn’t help but smile at the charmingly simple ad. It remains a favorite among cat lovers to this day.
State Farm – Like a Good Neighbor (1971)
This iconic jingle cemented State Farm’s reputation as a dependable insurance company. Written by Barry Manilow, the song debuted in 1971 and resonated with its message of trust and reliability. Its simple lyrics and gentle melody conveyed a sense of comfort. The memorable tune paired perfectly with the brand’s imagery of helpful agents. Decades later, it’s still a hallmark of State Farm advertising. (Note that the product’s logo is pictured above.)
Toys “R” Us – I Don’t Wanna Grow Up (1982)
This nostalgic jingle captured the magic of being a kid. Sung by a chorus of children, it premiered in 1982 and became synonymous with the toy retailer. The lyrics tapped into the imagination and excitement of visiting a store full of toys. Its cheerful melody created an emotional connection with kids and parents alike. Although Toys “R” Us stores have closed, the jingle remains a cherished memory.
Lucky Charms – They’re Magically Delicious (1964)
This whimsical jingle brought the magic of Lucky Charms cereal to life. First aired in 1964, it featured the mischievous leprechaun singing about the marshmallow-filled cereal. The tune was catchy, upbeat, and perfectly suited to its target audience of children. Its playful lyrics highlighted the cereal’s unique appeal. Over the years, the jingle has been updated, but its core melody remains unforgettable.
Burger King – Have It Your Way (1974)
Burger King launched this empowering jingle in 1974, emphasizing customization and customer satisfaction. Sung by an ensemble of upbeat voices, the tune encouraged patrons to tailor their orders to their liking. The lyrics were simple and easy to remember, making it perfect for TV and radio ads. Its approachable message resonated with people who wanted their meals made their way. The campaign helped define Burger King’s brand for years to come.
Slinky – It’s Slinky, It’s Slinky (1962)
Slinky’s jingle is as timeless as the toy itself, first airing in 1962. The playful melody captured the simple joy of the spring-like toy moving down stairs. The original version was sung by children, adding to its charm and relatability. Its repetitive lyrics and catchy rhythm made it a favorite among kids and parents alike. To this day, the jingle is synonymous with childhood nostalgia. (Note that a slinky is pictured above.)
Doublemint Gum – Double Your Pleasure (1959)
Doublemint Gum’s jingle became a classic with its catchy tagline, “Double your pleasure, double your fun.” First introduced in 1959, it was paired with the famous Doublemint Twins in television ads. Sung in a cheerful tone, the jingle highlighted the gum’s long-lasting flavor and freshness. The clever wordplay made it stand out from other candy ads. Its nostalgic appeal still resonates with audiences today. (Note that the product’s logo is pictured above.)
Dr. Pepper – Be a Pepper (1977)
This upbeat jingle was all about celebrating individuality and standing out. Launched in 1977, it featured a lively tune sung by actor and singer David Naughton. The campaign encouraged people to embrace their unique taste and be part of the “Pepper” club. Its energetic vibe and memorable dance moves made the ads fun to watch. Even years later, the “Be a Pepper” theme remains iconic for Dr. Pepper fans.
Nestlé – N-E-S-T-L-E-S (1950s)
Nestlé’s jingle dates back to the 1950s, making it one of the oldest on this list. Sung by the animated mascot Farfel the Dog and ventriloquist Jimmy Nelson, the tune spelled out the brand name in a sing-song manner. Its simplicity made it easy to remember, especially for children. The jingle became an enduring symbol of Nestlé’s branding. Farfel’s signature “snap” at the end added a fun and memorable touch. (Note that the company’s logo is pictured above.)
Juicy Fruit – The Taste Is Gonna Move Ya (1984)
Juicy Fruit’s jingle was all about energy and excitement. First aired in 1984, it featured an upbeat tempo and lyrics that celebrated the gum’s bold flavor. The ads often showcased people engaging in outdoor adventures, like skiing or windsurfing, reinforcing its fun vibe. The energetic tune made it a hit with younger audiences. Its tagline remains one of the most recognizable in gum advertising. (Note that the product’s logo is pictured above.)
Rice-A-Roni – The San Francisco Treat (1950s)
This jingle celebrated Rice-A-Roni’s origins and unique identity as a ready-to-make side dish. First introduced in the late 1950s, it highlighted the product as “The San Francisco Treat.” Sung in a light, whimsical tone, the jingle evoked images of the city’s iconic cable cars. Its association with a specific place gave the brand a sense of charm and authenticity. The melody still brings back memories for those who grew up with it.
This article originally appeared on UnifyCosmos.
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